I Choose Birmingham
Services: Production, Film, and Edit for Social Media
Elevating Local Storytelling Through Video
I Choose Birmingham is an independent digital publication showcasing the best of Birmingham’s culture, food, and lifestyle through sharp editorial content. I Choose Birmingham sought to expand their storytelling with high-quality video content that matched their editorial tone and resonated with their audience. The goal was to introduce a dynamic visual layer to their written coverage, authentic, engaging, and distinctly Birmingham.
Services Provided
Production: We worked closely with their team to understand the tone, topics, and audience expectations, then developed concepts that would translate naturally into visual storytelling. This included creating shot lists, writing outlines or loose scripts.
Filming: Filming took place on-location across Birmingham, with a focus on capturing the real people, places, and stories that define the city. We worked with a minimal equipment to stay unobtrusive, allowing subjects to remain comfortable and natural on camera, a key part of maintaining I Choose Birmingham’s signature authenticity.
Editing: Post-production was tailored specifically for social media, where attention spans are short and storytelling must be both immediate and impactful. We edited the footage into concise, visually engaging videos optimised for platforms like Instagram, YouTube, and TikTok. This included adding branded motion graphics, subtitles for silent viewing, and punchy pacing to capture viewers within the first few seconds. Each edit was designed to reflect the tone of I Choose Birmingham, clever, energetic, and local. The final videos seamlessly extended their brand into the visual space.
The final outcome was a series of high-quality, visually engaging videos that seamlessly extended I Choose Birmingham’s distinctive editorial voice into the visual realm. Each piece was crafted to feel like a natural extension of their brand; dynamic, locally rooted, and editorially sharp. The videos not only elevated the aesthetic of their content but also deepened their connection with audiences by adding a layer of personality and emotion that static content alone can’t provide. Delivered in formats tailored for social media, the videos encouraged higher engagement and broader reach. By integrating professional production with the publication’s natural storytelling rhythm, we helped them achieve a more immersive form of content, one that informs, entertains, and resonates with their loyal audience. The collaboration demonstrated how purposeful video can enhance brand identity without compromising authenticity or editorial integrity.
Tom Cullen, Founder | I Choose Birmingham
"Sean has an eye not just for a beautiful shot, but video viral gold. He knows exactly what content has social media clout and has an uncanny knack for knowing what makes a brand, and its followers, tick.”
got project in mind?
If you’re planning a new video project or seeking a creative partner to bring your story to life on screen, we’d love to connect. Sean can walk you through our portfolio, learn more about your goals.
Book a call with Sean and we’ll get a meeting in the diary.
