What Arena Summit 2026 taught me about the changing fan journey.
How do we encourage fans to arrive earlier, stay longer and spend more, while giving them a better experience in return?
Following EPS Arena Summit 2026 in Frankfurt, this report explores some of the practical challenges facing modern sports venues: dwell time, food and beverage, queues, no-shows, communication, stadium design and the changing expectations of fans.
Drawing on ideas shared by leading architects, operators and industry experts, alongside my own experience working in sports presentation and stadium technology.
ARRIVE. STAY. SPEND. looks beyond the technology to focus on the people using it.
The report also includes six practical ideas that venues can start exploring immediately, from mapping arrival patterns and reducing queues to making better use of the screens and communication systems they already have.
For anyone working in stadium operations, fan experience, commercial, F&B, technology or sports presentation.
What Arena Summit 2026 taught me about the changing fan journey.
How do we encourage fans to arrive earlier, stay longer and spend more, while giving them a better experience in return?
Following EPS Arena Summit 2026 in Frankfurt, this report explores some of the practical challenges facing modern sports venues: dwell time, food and beverage, queues, no-shows, communication, stadium design and the changing expectations of fans.
Drawing on ideas shared by leading architects, operators and industry experts, alongside my own experience working in sports presentation and stadium technology.
ARRIVE. STAY. SPEND. looks beyond the technology to focus on the people using it.
The report also includes six practical ideas that venues can start exploring immediately, from mapping arrival patterns and reducing queues to making better use of the screens and communication systems they already have.
For anyone working in stadium operations, fan experience, commercial, F&B, technology or sports presentation.
